SMOOTH
Low harshness. Easy to keep drinking.
01 / THE PRODUCT
COLD COFFEE.
AFTER DARK.
Cold-extraction coffee.
Black. Unsweetened. 330 ml.
Made to be served very cold when the night is still going.
FIRST ACCESS ↘COLD EXTRACTION / UNSWEETENED / 330 ML
SERVE VERY COLD330 ML02 / INSIDE THE CAN
COFFEE.
WATER.
THAT'S THE IDEA.
DARK is being developed around a deliberately simple liquid: excellent coffee, cold extraction and no unnecessary sweetness.
FORMAT330 ML CAN
STYLECOLD EXTRACTION
COFFEEBLACK
SWEETENERNONE
DAIRYNONE
SERVEVERY COLD
ORIGINNEW YORK
STATUSIN DEVELOPMENT
03 / THE LIQUID
BUILT TO DRINK
COLD.
The target is smooth, clean and refreshing — enough coffee character to remain unmistakably coffee, without the harshness that makes a cold black drink feel like work.
CLEAN
Black coffee without syrup, dairy or unnecessary sweetness.
COLD
Designed around the experience of drinking it properly chilled.
04 / COLD EXTRACTION
TIME,
NOT HEAT.
DARK is being developed around cold extraction: coffee brewed with cool water over time rather than relying on high-temperature extraction.
The aim is a smoother, cleaner profile suited to drinking black and cold.
COFFEE↓COLD EXTRACTION↓FILTRATION↓CHILL↓CAN↓NIGHT
05 / SERVE
VERY
COLD.
STRAIGHT FROM THE CAN.
OR POUR IT.
No garnish required.
No preparation required.
No ceremony required.
06 / AFTER DARK
THE COFFEE
FOR 10 PM.
Dinner.
A bar.
A gig.
A late table.
One more conversation.
DARK is being built for the part of the day coffee brands usually leave alone.
18:0020:0022:0000:0002:00
BATCH 001 / NEW YORK
DARK.
COLD EXTRACTION COFFEE
FOR AFTER DARK.
NIGHTS, SHARPENED.