MAKE IT.
Develop a cold coffee worth drinking without hiding behind sugar, dairy or branding.
BATCH 001 / NEW YORK / 2026
THE FIRST
NIGHT OUT.
The first public batch of DARK will be deliberately small.
Nail the liquid. Put it into the world. See who comes back.
FIRST ACCESS
COLD EXTRACTION330 ML01 / WHY SMALL
SMALL
ON PURPOSE.
DARK does not need thousands of cans to prove anything.
It needs a small number of people to drink it, pay for it and genuinely want another one.
02 / BATCH 001
FIRST,
GET IT RIGHT.
PRODUCTCOLD EXTRACTION COFFEE
FORMAT330 ML CAN
STYLEBLACK / UNSWEETENED
LOCATIONNEW YORK
STATUSIN DEVELOPMENT
RELEASEWHEN THE LIQUID IS READY
03 / THE TEST
SELL IT.
Put a small batch in front of real people and ask them to pay real money.
SEE WHO RETURNS.
Compliments are useful. A second purchase is considerably more interesting.
04 / FIRST ACCESS
NEW YORK2026BE THERE
FOR THE FIRST
ONE.
Leave your email and we'll let you know when Batch 001 is ready to leave the fridge.
NO SPAM. NO WEEKLY NEWSLETTER. JUST DARK WHEN THERE IS SOMETHING WORTH SAYING.
DARK COFFEE CO.BATCH 001NEW YORK / 2026